Google assembles army against Microsoft-Facebook alliance

Earlier this week Techcrunch revealed that Google were about to launch a new social network project called OpenSocial. Rather than push out yet another social platform, Google (NASDAQ: GOOG) have decided to stick to their strengths and core mission, that is; to organise the world’s information and make it universally accessible and useful.

Open Social Homepage

With OpenSocial they are building a set of common APIs that will allow developers to create applications that will work with any social network. I think this is a killer move, as it will mean that Google is involved no matter which social networks are the current fad, just like Google is involved in search no matter which websites you end up visiting.

Developers are likely sign up on mass to this new utility (just as they have with Google Maps) as it means their applications will be available to all networks without them having to write specific code for each one, and they can code in standard Javascript/HTML rather than having to learn another markup language such as FBML.

As of yesterday, OpenSocial received backing from MySpace, adding to e Orkut, Salesforce, LinkedIn, Ning, Hi5, Plaxo, Friendster, Viadeo and Oracle who have all also said they will participate. Given that Facebook’s API was one of it’s key advantages over MySpace, suddenly Microsoft’s investment seems even more expensive.

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